Long-term Web and Marketing Development for Expanding RV Rental Company

This project involved a comprehensive, multi-faceted approach to growing an RV rental company from a small mom-and-pop operation to a large-scale enterprise serving multiple communities along the Colorado River. Over a fruitful 15+ year partnership, my role extended beyond mere website development, encompassing a broad range of deliverables that together, fueled their tremendous growth.

I kicked off this long-term endeavor with the design and development of a user-friendly and engaging website, setting the digital foundation for the business. The website went through multiple redesigns over the years, evolving alongside the company's growth and shifting customer expectations.

The website was complemented with well-crafted, SEO-optimized content that effectively communicated the company's offerings and value proposition. By optimizing the website for search engines, I ensured that it reached the maximum possible audience and attracted more potential customers.

Additionally, I developed compelling marketing materials, including graphic designs that reflected the company's brand identity. I managed their social media presence to build and maintain customer engagement, further driving brand awareness and loyalty.

Another vital component was establishing and maintaining the company's presence on Google Places. This action significantly boosted their local visibility, allowing them to reach customers in the specific communities they served.

In summary, this project demonstrated my capacity to provide comprehensive and ongoing web and marketing support, adapting to changing business needs over time, and effectively driving growth for my client. The longstanding relationship with this client attests to the sustainable value of my services.